HALLOWEEN 2020

This Halloween, with the resurgence of COVID-19 cases, the most responsible way to party is to not party at all.  

However, if you are going to party, do it responsibly.  While there are lots of things you can do to party responsibly (click here to learn more), for Halloween if there were just three things you do...try to do these:

1. Limit the number of guests respecting the social gathering restrictions (see below for links to each province) in your area and have your party outside - its safer for everyone.  This isn't the year for that blowout party you've always wanted to have, it's the year to chill and celebrate with a few close friends.   

2. Wear a mask.  It's Halloween - how tough can that be?  When we say wear a mask, we mean a medical mask.  Decorate it if you want (or you can buy them decorated). Or if you must (and this isn't recommended) wear a Halloween mask on top (recognizing it can be hard to breathe - take the Halloween mask off if that is the case).

3. Don't share drinks, tokes, snacks, smokes or vapes... and when you are drinking - drink responsibly.

Stay safe and Happy Halloween!

Click on your province to learn about restrictions in place:

British Columbia

Alberta

Saskatchewan

Manitoba

Ontario

Quebec

New Brunswick

Nova Scotia

Prince Edward Island

Newfoundland and Labrador

The Territories

 

 

 

 

 

Ontario messaging to university/college aged young adults continues to misfire.

Halloween messaging targeting university/college aged young adults says all the wrong things.

Here is the message that accompanied the above image:

"COVID-19 is no treat.  Skip the halloween party and avoid a Saturday Night Fever".

Here's why it says all the wrong things:

 

1. Speaks to university/college aged young            adults like they are children.  

    University/college aged young adults do

    not sound like this/should not be spoken to

    like this if you want them to listen.

2. Speaks to them like they are not too bright

    children.

    Changing from "stop" (which the

    government knows doesn't resonate), to          "skip" isn't fooling anyone - particularly

    university/college aged young adults.     

    It is still the wrong message.  

3. Speaks to them like they are 60 year old, not

    too bright, children.

    Saturday Night Fever?  That's a 43 year old

    reference.   If whoever wrote this was given

    instructions to target every mid 60 year old

    University/College aged party animal...we

    have a winner.

 

A new strategy and new messaging is needed to stop the spread.   One that speaks to university/college aged young adults  like adults, moves from "stop/skip" to "do it responsibly" (respecting restrictions), and that speaks to them in language (mostly visuals) they will relate and respond to.

 

 

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