Media contact:


Lauren Holmes, Founder.


Background: was launched in May 2020 by 22 year old Lauren Holmes, a 2020 graduate of Western University (English, with a minor in Media Informtion & Technocultue).

Read the launch press release here. was the first (and to this day is the only) national platform dedicated to help stop the spread of COVID-19 by raising awareness of responsible social gathering/ partying behavior among young adults 19+ while social gathering restrictions are in place.

As well, has since it's launch strongly advocated for federal and provincial governments to:

- Shift from their "shame and blame" and "stop gathering" messaging (which continues to not resonate with young adults),  to "if you are going to gather/party, do it responsibly" and educating them on how they can do that.

- In addition to a shift in messaging, implement new initiatives specifically targeting young adults to help stop the spread of COVID-19 (since the data continues to show that there are more cases with this group than any other).

Click here to read Jan. 26, 2021 proposal.

Selected media coverage:


CTV National News with Lisa Laflamme

Watch the video 




Read the article








Global News

Afternoons with Rob Breakenridge









Toronto Sun, Liz Braun

Read the article

Selected creative:

Orientation/Frosh week Creative 







Click to view

Canada Day Creative

Social media

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Website created by Munchkin Media Group