media
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Media contact:

 

Lauren Holmes, Founder.

lauren@munchkinmediagroup.com

munchkinmediagroup.com

 

Background:

 

Partyresponsibly.ca was launched in May 2020 by 22 year old Lauren Holmes, a 2020 graduate of Western University (English, with a minor in Media Informtion & Technocultue).

Read the launch press release here.

 

Partyresponsibly.ca was the first (and to this day is the only) national platform dedicated to help stop the spread of COVID-19 by raising awareness of responsible social gathering/ partying behavior among young adults 19+ while social gathering restrictions are in place.

As well, Partyresponsibly.ca has since it's launch strongly advocated for federal and provincial governments to:

- Shift from their "shame and blame" and "stop gathering" messaging (which continues to not resonate with young adults),  to "if you are going to gather/party, do it responsibly" and educating them on how they can do that.

- In addition to a shift in messaging, implement new initiatives specifically targeting young adults to help stop the spread of COVID-19 (since the data continues to show that there are more cases with this group than any other).

Click here to read Jan. 26, 2021 proposal.

Selected media coverage:

Television

CTV National News with Lisa Laflamme

Watch the video 

                             

Online

                                             

 

 

 

CTVNews.ca

Read the article

Radio

                                             

 

 

 

 

 

Global News

Afternoons with Rob Breakenridge

Listen

Print

                                               

 

 

 

 

 

Toronto Sun, Liz Braun

Read the article

Selected creative:

Orientation/Frosh week Creative 

                                               

 

 

 

 

 

Click to view

Canada Day Creative

Social media

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